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Sport Magazine became part of the UTV Media stable in 2009 and is one of the leading titles in the male magazine market. Sport is distributed in London by hand and the rest of the UK via our VIP Network, on both Thursday evenings and Friday mornings. Sport carries interviews and editorial from some of the biggest names in sport, giving readers the perfect start to the weekend.

Please click on each of the links below for more information about:

Strong Editorial Content

Strong Audiences

Strong Creative Ideas

Strong Links to the Biggest Events

The Magazine

Sport has developed such a strong reputation within the industry that a host of big names have been queuing up to get involved with the publication. Already Sport has been 'guest-edited' by both Seb Coe & Andrew Flintoff.

Please take a moment to view the latest edition of Sport Magazine below

Audiences & Commercial Formats

Sport has a circulation of 304,184 (ABC Average Distribution Jul-Dec 13), a male 93% audience profile, and an 81% ABC1 audience profile. The average Sport magazine reader has a pre-tax gross income of £60,061, reflecting the affluent, urbanite nature of its readership.

There are 3 main types of advertising opportunity which Sport can deliver, please click on each to see examples:

Standard Advertising - Single Pages, Double-Page Spreads, Tactical Ads, Creative Shapes

Creative Concepts - Branded Content, Advertorials, Sponsorships & Promotions

Specials - Covers, Distribution & Sampling, Gatefolds

More than just magazine pages...

Sport delivers more than just your standard press advertising campaigns. The publication has teamed up with Blippar to activate campaigns further and to enhance engagement levels with the readership.

In May 2012 Sport produced its first fully 'interactive issue', where every article and ad page was enabled with a Blippar link which brought each page to life. This is one example of how Sport is constantly striving to give its readers more depth to the content, and this has additional benefits for advertisers too.

In March 2012 Sport Magazine ran its first Blippar front coverwrap, to support the release of FIFA Street 2012. Please watch the video below to see how Sport magazine brought the game to life.

Covering the Biggest Sporting Events

As a leading media brand in London, Sport Magazine is at the forefront of the London 2012 Olympic Games, the biggest sporting event to arrive on our shores for a generation.

Sport Magazine is an accredited media partner of Team 2012, as such this allows us access to some of the biggest names who will competing at the Games. We have carefully constructed a commercial platform during and in the build-up to London 2012, which allow advertisers to promote their brands not just through the magazine, but also alongside talkSPORT & talkSPORT.co.uk

Please view the presentation below to find out how Sport Magazine geared up for the Games, and how your brand could have become a part of it


To discuss advertising opportunities in Sport Magazine please contact Iain Duffy on 0207 959 7991 or at iain.duffy@sport-magazine.co.uk

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