Introduction
In September 2006, Sport magazine was launched in London to become the UK’s first major high quality free magazine
In just over a year Sport has achieved an unprecedented level of success. Sport was named ‘Launch of the Year’ at the prestigious British Society of Magazine Editors Awards and is now the UK’s largest Sport Magazine with a circulation of 313,274*
Source: ABC Jan 08 – Jun 08
Concept
Sport carries a wide mixture of sports to appeal to all groups: exclusive interviews with major stars, underground sports, adventure, health and fitness and new kit
Sport puts great value behind excellent photography, clean design and strong use of white space
In its first 12 months, Sport has met and interviewed almost every major sports star, including:
David Beckham, Tiger Woods, Wayne Rooney, Roger Federer, Thierry Henry, Jonny Wilkinson, Ronaldinho, Kevin Pietersen, John Terry and Monty PanesarDistribution
Since launch, Sport has further improved its distribution network by expanding into Canary Wharf, Eurostar business class and some of the UK’s most prestigious office buildings.
- Fridays to catch consumers before the weekend
- Exclusive VIP network as well as commuters
- Underground (148 stations of 267 possible)
- Train stations (13 mainline London stations)
- Partnerships (BA, Virgin, BMI & Eurostar)
- Active (Over 600 gyms, health clubs and sports clubs)
- Corporates (Over 130 office blocks, including major banks, law firms and HQs)
High End Readership
Targeted distribution means minimal wastage and ensures a very high end readership
Demographics
- 77 per cent of readers are male
- 80 per cent are ABC1s - one of the highest in men’s magazines
- 85 per cent are 20-45 years old
- The absolute average is 33.8
- Average personal income is £39,800 - over 40 per cent higher than GQ’s
Reading Habits
- Readers spend on average 23 minutes reading Sport
- 63% do not read any other men's magazine
- 72% think Sport is the same or higher quality than paid-for men's magazines
- Estimated 2.6 readers per copy, up from 2.25
Major Advertisers
In it's first year. Sport carried more than 600 ads for over 150 of the world's leading brands
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