This week, we doff our cap to the brands that existed long before the concept of male grooming was ever dreamt up
Nivea for Men Skin Energy Moisturiser Instant Effect Q10
Last year marked a century since the launch of the iconic Nivea Creme – but they’re still thriving today, as witnessed by a moisturiser that revitalises tired skin while reducing signs of stress – a 21st-century winner.
Gillette Series Deodorant Olympic Gold Edition
The original Gillette Company was founded by the superbly named King Camp Gillette (a real person, we shit you not) to produce razors back in 1895. Today, they are one of the behemoths of the industry – this deodorant is merely the top of their grooming iceberg.
Agua de Colonia Eau de Cologne Scented Candle
The grand old man of Spanish fragrances, Agua de Colonia recently celebrated a centenary of making hairy lads smell better than they look. This candle, infused with that very scent, can do the same for your bathroom.
Aramis Classic Aftershave
Queen of cosmetics Estee Lauder launched the original Aramis aftershave for men way back in the 1960s. Little did she know at the time that it would eventually outlive her – it’s recently done just that, however, being that she died in 2004.
£45 for 240ml 0870 034 2566
Brylcreem Original Hairdressing
If you were around in Birmingham in 1928, then you might have seen the very first Brylcreem product – a pomade, no less – hit the shelves. If you weren’t, you can recreate the period by picking up a tub of the good stuff from Boots today.
Lotil Original Cream
A rich, hydrating and gentle formula that has been battling dry, chapped and sore skin for more than 100 years. It can be used anywhere on the body, too, which is a definite bonus.
4711 Original Eau de Cologne
A truly ancient scent formulated from the essential oils of citrus fruits blended with rosemary, lavender and neroli, 4711 Original was created in Cologne (naturally) in 1792. That makes it so old we can’t even do the math.
£21.95 for 100ml carterandbond.com