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Beats by Cav

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the knowledge
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Beats by Cav
Edition Date: 
27/07/2012

Although he didn’t retain the Green Jersey in Le Tour, Mark Cavendish has added a shade of jade to this Urban Survival Pack, as he swaps France’s rolling hills for London’s static gridlock.

We’d question whether a man who spends his time cycling up mountains is best placed to advise on urban survival. Still, it’s lovely. There’s a limited-edition pair of Beats by Dre headphones adorned with Cav’s signature, some sharp Nike Blazer Mid iD trainers and a compass, all crammed in a Nike Cheyenne backpack. Not that good for cycling, but great for surviving in the urban sprawl. Except the compass. We don’t know what that’s about.

Nike Urban Survival Pack, £395, available at Selfridges Concept Store

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